Why it works
— 28 days for results

To get real results with your body, face or hair routine, it’s all about treating the skin barrier consistently. Stop stripping your skin and start focusing on boosting and protecting your skin barrier. Repeat daily for minimum 28 days.

Skin is skin. And your skin requires the same treatment. Whether it’s on the body, face or scalp. Whether it’s male or female. It all starts with the skin barrier.

When the skin barrier is at its best, it keeps all the bad stuff out and your skin and hair have the best conditions to be happy and healthy. All our products are made to work with and for your skin barrier. We use a science-backed approach when choosing active ingredients at effective levels that protect the skin barrier at the cellular level. And why is this relevant to you?

As an active body, your skin barrier is more exposed to free radicals than the average body. This means that your skinbarrier is attacked daily. And that’s why it’s even more important you use products that have been developed to deliver high performance results with the skin barrier in mind.

Active ingredients backed by science

To get long long-term results from your skincare routine, it’s important that your products contain multiple active ingredients that work in the upper and deeper layers of your skin. One super super-hyped active ingredient (think hyaluronic acid) cannot do it all by itself. It needs to work together with more active ingredients to get real results.

That’s why all our products have been developed with multiple active ingredients backed and proven to work by science. Not all active ingredients work well in all product types — you need to consider the delivery system, application form and lots of other factors to figure out if it’ll do any good for your skin, scalp and hair. But don’t worry — we did the research when formulating our products. This means you’ll only find active ingredients in our products that perform well standalone but even better when used together.

Consistent routines for high performance results

Simple is often better. And that’s also the case in skincare routines. To get a healthy skin barrier, science recommends a simple routine consisting of just four steps, while adding the right active ingredients in each product at each step (we did this for you — you’re welcome).

Ready to get started? Shop your new routine →

01 Cleanse

02 Treat

03 Moisturise

04 Protect

The science behind the skin barrier — and how it effects body, face and hair

The skin barrier is the outermost layer of the skin and works as a protective barrier. It protects against free radicals and prevents transepidermal water loss (TEWL). This skin layer is constantly challenged as you’re exposed to free radicals.

When this layer is healthy, your skin feels awesome. But if the skin barrier gets damaged, you’ll experience dry, dull or irritated skin, or breakouts. The reason being that the skin loses its ability to keep skin cells together, which ultimately leaves your skin vulnerable to free radicals that can affect the skin’s deeper layers.

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Broadly speaking, your skin consists of three layers:

  1. Epidermis: This is the skin barrier, also called stratum corneum, which is your skin’s first line of defense against free radicals. 
  2. Dermis: The middle skin layer which is primarily made up by collagen and elastin to provide strength and flexibility to your skin. It’s also where hair follicles grow. 
  3. Hypodermis: The deepest skin layer which is closest to the muscle with an important function to insulate the body and absorb shock and damage to internal organs.

The skin barrier is basically a system of cells and lipids that together form a shield on your skin — picture it like a brickwall. As illustrated above, the cells are like bricks in your skin barrier. But to keep them together (think mortar), you need lipids like ceramides, cholesterol and fatty acids — enter high performance skincare products with the right active ingredients at the effective levels.


When the skin barrier is at its best, your skin feels awesome. But if it’s damaged, free radicals can penetrate your skin and potentially cause harm to your body. Free radicals can be generated by an array of external aggressors, which can affect your skin barrier.


If you find yourself exposed to one or more aggressors, it’s even more important to make sure to boost and protect your skin barrier:

  • Aging

  • UV exposure

  • Over-exfoliating

  • Air pollution

  • Exercise & sweat

  • Harsh chemicals

  • Dry or humid climate

  • Emotional stress

Whether the skin barrier is broken or not, the key to happy and healthy skin comes with a simple routine with the rightactive ingredients in every product at the effective levels. This both rebuilds a damaged skin barrier and protects your skin barrier.

How does a healthy and happy skin barrier lead to healthy hair?

Skincare doesn’t end at the hairline. That’s why when it comes to hair care, we take a scalp first approach. And why is that?

For starters, the scalp is just as delicate as the face. In fact, the scalp ages 6 20 times faster than facial skin. And like that wasn’t enough, a healthy scalp is the root for healthy hair. Scalp skin is similar to skin on the body and face, though it’sthicker than the skin on the face and contains much more hair follicles. Put shortly: it gets more easily dirty from sweat and sebum.

Every hair shaft starts its life as new growth with sufficient blood flow and nutrients arriving at the hair follicle. But beforethe hair follicle can do its magic, it requires that the scalp’s microbiome is in balance and that the skin barrier is strong. Ifthose factors are in place, the scalp produces the perfect environment for the hair follicles to produce keratin that produces healthy and happy hair.

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Hair is made up of two parts: the hair shaft on the scalp and the hair follicle in the scalp.

The hair shaft is made up of a protein called keratin and is the visible part of the structure but is also non living. This is why hair cuts don’t hurt. However, the hair shaft is a reflection of the state in the hair follicle, which is rooted in the scalp.

The hair follicle is the living part of the hair and grows below the surface of the skin. The primary function of the hair follicle is to produce the hair. Along with producing hair, it also produces sebum in the sebaceous glands.

Sebum is actually a good thing as it protects the skin barrier against external aggressors, nourishes hair shaft and preventswater loss. But it can also be the cause for scalp imbalance, if it produces too much or too little sebum. When that’s the case, it may result in an oily scalp and dirty hair, dandruff, itching and redness because the scalp gets vulnerable to external aggressors. Ultimately this can have direct consequences for your hair like hair loss, thinning hair, breakage, lack of volume, dry and irritated scalp and many other hair concerns.

Lots of factors affect the state of the scalp:

  • Aging

  • UV exposure

  • Over-exfoliating

  • Air pollution

  • Exercise & sweat

  • Harsh chemicals

  • Dry or humid climate

  • Emotional stress

Being too exposed to these factors increase the likelihood of the scalp being in imbalance leading to hair concerns. T hekey to healthy and happy hair comes with a simple routine with the right active ingredients in every product at the effective levels. This boosts and protects the scalp and ultimately allows for the hair to grow and stay healthy.